Ted Baker Cinemagraphs

Ted Baker approached Happy Finish to collaborate on creating a 360° virtual reality experience for their SS17 campaign, Keeping Up with the Bakers. Ted Baker’s playful creative concept, based around a 50s-style sitcom, called for an interactive way for viewers to explore the Bakers’ home – all styled with Ted Baker’s clothing and home collections – to catch a glimpse of their suburban utopia, with scandals simmering below the surface. We created this series of eye-catching cinemagraphs for the campaign.

Ted Baker approached Happy Finish to collaborate on creating a 360° virtual reality experience for their SS17 campaign, Keeping Up with the Bakers.

Ted Baker’s playful creative concept, based around a 50s-style sitcom, called for an interactive way for viewers to explore the Bakers’ home – all styled with Ted Baker’s clothing and home collections – to catch a glimpse of their suburban utopia, with scandals simmering below the surface.

For the campaign we created this series of 360° cinemagraphs for a Ted Baker shoppable VR experience.

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